The Street League Skateboarding is the biggest skateboard league in the world and is represented by Effect Sport in Brazil.
The SLS arrives at The Wonderful City
In January 2019, Rio de Janeiro hosted for the first time a SLS event. The World Championship was the grand finale of the 2018 season and featured the biggest names in the sport. The competition featured three days of qualifying with skaters from around the world and two more days of open events at the Arena Carioca 1, a multipurpose arena that is a legacy from the Rio 2016 Olympic Games.
Effect Sport oversaw the production and promotion of the event. Cariocas could see live an epic event that sealed the world title for Nyjah Huston and featured the SLS debut of the female skate sensation, Rayssa Leal, at the time with only 11 years old. The SLS Rio World Championship was broadcasted live by SPORTV.
A New Challenge: Sao Paulo – The Largest Skate City in Latin America
Shortly after the end of the 2018 season with the Rio de Janeiro World Championship edition, the SLS entered the 2019 season with stops in London and Los Angeles. The final stop, originally scheduled to take place in Mexico City in September 2019, was moved to São Paulo it was up to us at Effect Sport to put together an arena in Anhembi Convention Center.
With support from the São Paulo City Hall and sponsorship from Banco BV, Brazil again hosted a SLS season finale, which in turn had its 2-day event open to the public with sold out tickets. On the track, we got a Brazilian double podium with the recognition of Pâmela Rosa as World Skate Street Champion, followed by the ‘little fairy’ Rayssa Leal in second place. On the male competition, Nyjah Huston remained at the top and gave a skateboard show to a crowded arena of skateboard fanatics.