Effect Sport is responsible for the production of the NBA 3X Brazil, an innovative 3×3 event that consists of several entertainment activities that only the largest basketball league in the world can promote.

The Brazilian events already took place in São Paulo (Villa Lobos Park and Barueri), Rio de Janeiro (Madureira Park and Ipanema Beach) and Espírito Santo (Vitória).

In 2014, the 3 events in Brazil had over 50 thousand people attending, where the spectators were able to interact and see the show with basketball clinics, interactive challenges, official mascots and NBA cheerleaders, besides an amateur competition for more than 800 players.

During the NBA 3X in Brazil, the league promotes specific campaigns for the NBA Cares, a sports development program for children. The social responsibility program gathers kids from several different organizations.