Business in Sports is a course prepared by Effect Sport in partnership with Estácio University and Sport Business magazine, the largest and most respected sports content publication in the world.

The classes were attended by professionals from the Organizing Committee for the 2016 Rio Olympic Games, 2014 Soccer World Cup Committee, Rede Globo, The Ministry of Sports and main sports marketing agencies in Brazil.

Stadiums and box offices, events production, sponsorships, press office, sports law, licensing, career management and tourism are some of the subjects covered throughout the course.