The Nike+ Run Club is a project promoted by Nike and produced by Effect Sport. The N+ RC takes place in several different places of the world, as well as in Rio de Janeiro. The event has an extensive schedule with running activities every day of the week, every day departing from a different place of the city.

The running activities are prepared by the coaches with the help of the pacers. During the activities, the coaches will vary the intensity with energy and enthusiasm.

From Pedra da Gávea to Lagoa, the N+ RC participants know Rio like the palm of their hands, or like the sole of their feet. Step by step, training session after training session, the professional staff provides all the support to the participants by motivating, running together and following the improvement of each athlete regardless of the level they are at. The Nike+ Run Club is for everybody.