Volleyball is our turf
The Brazilian Volleyball Confederation (CBV), aiming to foster a stronger connection with the younger audience and intending to revitalize the concept of beach volleyball, has chosen Effect Sport to create a new visual identity for the Brazilian Beach Volleyball Circuit.
Volleyball is our turf
The Brazilian Volleyball Confederation (CBV), aiming to foster a stronger connection with the younger audience and intending to revitalize the concept of beach volleyball, has chosen Effect Sport to create a new visual identity for the Brazilian Beach Volleyball Circuit.
Volleyball is our turf
The Brazilian Volleyball Confederation (CBV), aiming to foster a stronger connection with the younger audience and intending to revitalize the concept of beach volleyball, has chosen Effect Sport to create a new visual identity for the Brazilian Beach Volleyball Circuit.
Volleyball is our turf
The Brazilian Volleyball Confederation (CBV), aiming to foster a stronger connection with the younger audience and intending to revitalize the concept of beach volleyball, has chosen Effect Sport to create a new visual identity for the Brazilian Beach Volleyball Circuit.
Volleyball is our turf
The Brazilian Volleyball Confederation (CBV), aiming to foster a stronger connection with the younger audience and intending to revitalize the concept of beach volleyball, has chosen Effect Sport to create a new visual identity for the Brazilian Beach Volleyball Circuit.
“The starting point for the concept of the new visual identity was the characteristics of the sport. The idea is that the beach is an environment full of energy, with the Sun and the wind being inherent elements of the sport. The brand seeks to convey this reality. The successful history of Brazilian beach volleyball also guided the conceptual construction, which culminated in the slogan 'volleyball is our beach'”
– Caio Alves, Head of Design
“The starting point for the concept of the new visual identity was the characteristics of the sport. The idea is that the beach is an environment full of energy, with the Sun and the wind being inherent elements of the sport. The brand seeks to convey this reality. The successful history of Brazilian beach volleyball also guided the conceptual construction, which culminated in the slogan 'volleyball is our beach'”
– Caio Alves, Head of Design
“The starting point for the concept of the new visual identity was the characteristics of the sport. The idea is that the beach is an environment full of energy, with the Sun and the wind being inherent elements of the sport. The brand seeks to convey this reality. The successful history of Brazilian beach volleyball also guided the conceptual construction, which culminated in the slogan 'volleyball is our beach'”
– Caio Alves, Head of Design
“The starting point for the concept of the new visual identity was the characteristics of the sport. The idea is that the beach is an environment full of energy, with the Sun and the wind being inherent elements of the sport. The brand seeks to convey this reality. The successful history of Brazilian beach volleyball also guided the conceptual construction, which culminated in the slogan 'volleyball is our beach'”
– Caio Alves, Head of Design
“The starting point for the concept of the new visual identity was the characteristics of the sport. The idea is that the beach is an environment full of energy, with the Sun and the wind being inherent elements of the sport. The brand seeks to convey this reality. The successful history of Brazilian beach volleyball also guided the conceptual construction, which culminated in the slogan 'volleyball is our beach'”
– Caio Alves, Head of Design
The Brand
A rebranding effort that involved creation, strategic planning, and market intelligence to translate into color and form the passion that is Brazilian beach volleyball.
The Brand
A rebranding effort that involved creation, strategic planning, and market intelligence to translate into color and form the passion that is Brazilian beach volleyball.
The Brand
A rebranding effort that involved creation, strategic planning, and market intelligence to translate into color and form the passion that is Brazilian beach volleyball.
The Brand
A rebranding effort that involved creation, strategic planning, and market intelligence to translate into color and form the passion that is Brazilian beach volleyball.
The Brand
A rebranding effort that involved creation, strategic planning, and market intelligence to translate into color and form the passion that is Brazilian beach volleyball.
Brand Structure
Aiming to infuse both fun and modernity, the project explored sensory, meaningful, and sports verticals to symbolize Brazil, a nation that has already secured 13 Olympic medals in beach volleyball.
Brand Structure
Aiming to infuse both fun and modernity, the project explored sensory, meaningful, and sports verticals to symbolize Brazil, a nation that has already secured 13 Olympic medals in beach volleyball.
Brand Structure
Aiming to infuse both fun and modernity, the project explored sensory, meaningful, and sports verticals to symbolize Brazil, a nation that has already secured 13 Olympic medals in beach volleyball.
Brand Structure
Aiming to infuse both fun and modernity, the project explored sensory, meaningful, and sports verticals to symbolize Brazil, a nation that has already secured 13 Olympic medals in beach volleyball.
Brand Structure
Aiming to infuse both fun and modernity, the project explored sensory, meaningful, and sports verticals to symbolize Brazil, a nation that has already secured 13 Olympic medals in beach volleyball.
The Trophy
Crafted from metal with an acrylic base, the award receives portions of sand from every beach the tournament has visited. Furthermore, it is adorned with side decals and handles for pairs, along with a symbol on top.
The Trophy
Crafted from metal with an acrylic base, the award receives portions of sand from every beach the tournament has visited. Furthermore, it is adorned with side decals and handles for pairs, along with a symbol on top.
The Trophy
Crafted from metal with an acrylic base, the award receives portions of sand from every beach the tournament has visited. Furthermore, it is adorned with side decals and handles for pairs, along with a symbol on top.
The Trophy
Crafted from metal with an acrylic base, the award receives portions of sand from every beach the tournament has visited. Furthermore, it is adorned with side decals and handles for pairs, along with a symbol on top.
The Trophy
Crafted from metal with an acrylic base, the award receives portions of sand from every beach the tournament has visited. Furthermore, it is adorned with side decals and handles for pairs, along with a symbol on top.
Digital
Digital
Digital
Digital
Digital
Applications
In addition to the new visual identity and the slogan: “Volleyball is our beach”, we also worked on court elements and licensed products.
Applications
In addition to the new visual identity and the slogan: “Volleyball is our beach”, we also worked on court elements and licensed products.
Applications
In addition to the new visual identity and the slogan: “Volleyball is our beach”, we also worked on court elements and licensed products.
Applications
In addition to the new visual identity and the slogan: “Volleyball is our beach”, we also worked on court elements and licensed products.
Applications
In addition to the new visual identity and the slogan: “Volleyball is our beach”, we also worked on court elements and licensed products.
