The greatest football party in the Americas
A festive and exciting atmosphere connecting brands to families and fans. During the 4-day event, over 30,000 people enjoyed musical attractions, live broadcasts of Brazil's games, and various activations. An unforgettable experience for Brazilian fans!
The greatest football party in the Americas
A festive and exciting atmosphere connecting brands to families and fans. During the 4-day event, over 30,000 people enjoyed musical attractions, live broadcasts of Brazil's games, and various activations. An unforgettable experience for Brazilian fans!
The greatest football party in the Americas
A festive and exciting atmosphere connecting brands to families and fans. During the 4-day event, over 30,000 people enjoyed musical attractions, live broadcasts of Brazil's games, and various activations. An unforgettable experience for Brazilian fans!
The greatest football party in the Americas
A festive and exciting atmosphere connecting brands to families and fans. During the 4-day event, over 30,000 people enjoyed musical attractions, live broadcasts of Brazil's games, and various activations. An unforgettable experience for Brazilian fans!
The greatest football party in the Americas
A festive and exciting atmosphere connecting brands to families and fans. During the 4-day event, over 30,000 people enjoyed musical attractions, live broadcasts of Brazil's games, and various activations. An unforgettable experience for Brazilian fans!
Watch the full case study video on the creation and execution of the CONMEBOL Copa América USA 2024 Fan Zone
Watch the full case study video on the creation and execution of the CONMEBOL Copa América USA 2024 Fan Zone
Watch the full case study video on the creation and execution of the CONMEBOL Copa América USA 2024 Fan Zone
Watch the full case study video on the creation and execution of the CONMEBOL Copa América USA 2024 Fan Zone
Watch the full case study video on the creation and execution of the CONMEBOL Copa América USA 2024 Fan Zone
A SPECTACULAR GOAL AT THE WORLD CUP
+30
+30
+30
+30
+30
THOUSAND PEOPLE IN 4 DAYS OF EVENT
THOUSAND PEOPLE IN 4 DAYS OF EVENT
THOUSAND PEOPLE IN 4 DAYS OF EVENT
+R$ 7
+R$ 7
+R$ 7
+R$ 7
+R$ 7
MILLIONS OF ECONOMIC IMPACT FOR THE CITY
MILLIONS OF ECONOMIC IMPACT FOR THE CITY
MILLIONS OF ECONOMIC IMPACT FOR THE CITY
+R$ 360
+R$ 360
+R$ 360
+R$ 360
+R$ 360
THOUSAND IN A&B SALES
THOUSAND IN F&B SALES
THOUSAND IN A&B SALES
+R$ 3.6
+R$ 3.6
+R$ 3.6
+R$ 3.6
+R$ 3.6
MY TOTAL VALUATION
MY TOTAL VALUATION
MY TOTAL VALUATION
Musical Attractions
Musical Attractions
Musical Attractions
Musical Attractions
Musical Attractions
XANDE DE PILARES
24/06
XANDE DE PILARES
24/06
XANDE DE PILARES
24/06
XANDE DE PILARES
24/06
XANDE DE PILARES
24/06
FUNDO DE QUINTAL
28/06
FUNDO DE QUINTAL
28/06
FUNDO DE QUINTAL
28/06
FUNDO DE QUINTAL
28/06
FUNDO DE QUINTAL
28/06
TONI GARRIDO
+ CHARME DANCE
02/07
TONI GARRIDO
+ CHARME DANCE
02/07
TONI GARRIDO
+ CHARME DANCE
02/07
TONI GARRIDO
+ CHARME DANCE
02/07
TONI GARRIDO
+ CHARME DANCE
02/07
DJ MARLBORO
+ SAMBOTICA
06/07
DJ MARLBORO
+ SAMBOTICA
06/07
DJ MARLBORO
+ SAMBOTICA
06/07
DJ MARLBORO
+ SAMBOTICA
06/07
DJ MARLBORO
+ SAMBOTICA
06/07
VIP AREA
Named as Lounge Betano, it hosted over 1,500 guests throughout the 4 days of the event. With perks like an open bar, open food, and exclusive game broadcasts. The venue also featured activations from various brands.
VIP AREA
Named as Lounge Betano, it hosted over 1,500 guests throughout the 4 days of the event. With perks like an open bar, open food, and exclusive game broadcasts. The venue also featured activations from various brands.
VIP AREA
Named as Lounge Betano, it hosted over 1,500 guests throughout the 4 days of the event. With perks like an open bar, open food, and exclusive game broadcasts. The venue also featured activations from various brands.
VIP AREA
Named as Lounge Betano, it hosted over 1,500 guests throughout the 4 days of the event. With perks like an open bar, open food, and exclusive game broadcasts. The venue also featured activations from various brands.
VIP AREA
Named as Lounge Betano, it hosted over 1,500 guests throughout the 4 days of the event. With perks like an open bar, open food, and exclusive game broadcasts. The venue also featured activations from various brands.
REXONA BOOTH
Creatively and productively developed by Effect Sport, the booth featured interactive activations, light shows, and a stunning upper floor. The activation stood out by hosting an exclusive 'watch party' with guests on the opening day, providing a unique and engaging experience for participants.
REXONA BOOTH
Creatively and productively developed by Effect Sport, the booth featured interactive activations, light shows, and a stunning upper floor. The activation stood out by hosting an exclusive 'watch party' with guests on the opening day, providing a unique and engaging experience for participants.
REXONA BOOTH
Creatively and productively developed by Effect Sport, the booth featured interactive activations, light shows, and a stunning upper floor. The activation stood out by hosting an exclusive 'watch party' with guests on the opening day, providing a unique and engaging experience for participants.
REXONA BOOTH
Creatively and productively developed by Effect Sport, the booth featured interactive activations, light shows, and a stunning upper floor. The activation stood out by hosting an exclusive 'watch party' with guests on the opening day, providing a unique and engaging experience for participants.
REXONA BOOTH
Creatively and productively developed by Effect Sport, the booth featured interactive activations, light shows, and a stunning upper floor. The activation stood out by hosting an exclusive 'watch party' with guests on the opening day, providing a unique and engaging experience for participants.
A TOUR THROUGH THE CONMEBOL COPA AMÉRICA FAN ZONE
A TOUR THROUGH THE CONMEBOL COPA AMÉRICA FAN ZONE
A TOUR THROUGH THE CONMEBOL COPA AMÉRICA FAN ZONE
A TOUR THROUGH THE CONMEBOL COPA AMÉRICA FAN ZONE