OUR QUEST FOR ETERNAL GLORY
We have won two bids for the Fan Zone at the 2023 Conmebol Libertadores: creative concept and execution. With an innovative proposal of an arena shaped like the trophy of the largest tournament in Latin America, spanning 15,000 square meters, we hosted 5 days of activations and immersive experiences, providing 45,000 people with memorable moments from a historic edition of the Libertadores.
OUR QUEST FOR ETERNAL GLORY
We have won two bids for the Fan Zone at the 2023 Conmebol Libertadores: creative concept and execution. With an innovative proposal of an arena shaped like the trophy of the largest tournament in Latin America, spanning 15,000 square meters, we hosted 5 days of activations and immersive experiences, providing 45,000 people with memorable moments from a historic edition of the Libertadores.
OUR QUEST FOR ETERNAL GLORY
We have won two bids for the Fan Zone at the 2023 Conmebol Libertadores: creative concept and execution. With an innovative proposal of an arena shaped like the trophy of the largest tournament in Latin America, spanning 15,000 square meters, we hosted 5 days of activations and immersive experiences, providing 45,000 people with memorable moments from a historic edition of the Libertadores.
OUR QUEST FOR ETERNAL GLORY
We have won two bids for the Fan Zone at the 2023 Conmebol Libertadores: creative concept and execution. With an innovative proposal of an arena shaped like the trophy of the largest tournament in Latin America, spanning 15,000 square meters, we hosted 5 days of activations and immersive experiences, providing 45,000 people with memorable moments from a historic edition of the Libertadores.
OUR QUEST FOR ETERNAL GLORY
We have won two bids for the Fan Zone at the 2023 Conmebol Libertadores: creative concept and execution. With an innovative proposal of an arena shaped like the trophy of the largest tournament in Latin America, spanning 15,000 square meters, we hosted 5 days of activations and immersive experiences, providing 45,000 people with memorable moments from a historic edition of the Libertadores.
Watch the full case video on the creation, conceptualization, and execution of the Fan Zone CONMEBOL Libertadores
Watch the full case video on the creation, conceptualization, and execution of the Fan Zone CONMEBOL Libertadores
Watch the full case video on the creation, conceptualization, and execution of the Fan Zone CONMEBOL Libertadores
Watch the full case video on the creation, conceptualization, and execution of the Fan Zone CONMEBOL Libertadores
Watch the full case video on the creation, conceptualization, and execution of the Fan Zone CONMEBOL Libertadores
“The largest and most iconic Live Marketing event in the history of CONMEBOL”
Marcelo Vouga, CONMEBOL Project Leader
“The largest and most iconic Live Marketing event in the history of CONMEBOL”
Marcelo Vouga, CONMEBOL Project Leader
“The largest and most iconic Live Marketing event in the history of CONMEBOL”
Marcelo Vouga, CONMEBOL Project Leader
“The largest and most iconic Live Marketing event in the history of CONMEBOL”
Marcelo Vouga, CONMEBOL Project Leader
“The largest and most iconic Live Marketing event in the history of CONMEBOL”
Marcelo Vouga, CONMEBOL Project Leader
From Concept to Execution
From Concept to Execution
From Concept to Execution
+45
+45
+45
+45
+45
THOUSAND VISITORS IN 5 DAYS OF EVENT
THOUSAND VISITORS IN 5 DAYS OF EVENT
THOUSAND VISITORS IN 5 DAYS OF EVENT
THOUSAND VISITORS IN 5 DAYS OF EVENT
THOUSAND VISITORS IN 5 DAYS OF EVENT
+93%
+93%
+93%
+93%
+93%
THE AUDIENCE RATED THE EVENT AS GOOD OR EXCELLENT
THE AUDIENCE RATED THE EVENT AS GOOD OR EXCELLENT
THE AUDIENCE RATED THE EVENT AS GOOD OR EXCELLENT
THE AUDIENCE RATED THE EVENT AS GOOD OR EXCELLENT
THE AUDIENCE RATED THE EVENT AS GOOD OR EXCELLENT
+US$40
+US$40
+US$40
+US$40
+US$40
THOUSAND IN SALES OF F&B
THOUSAND IN SALES OF F&B
THOUSAND IN SALES OF F&B
THOUSAND IN SALES OF F&B
THOUSAND IN SALES OF F&B
+500
+500
+500
+500
+500
JOBS CREATED DIRECTLY OR INDIRECTLY
JOBS CREATED DIRECTLY OR INDIRECTLY
JOBS CREATED DIRECTLY OR INDIRECTLY
JOBS CREATED DIRECTLY OR INDIRECTLY
JOBS CREATED DIRECTLY OR INDIRECTLY
+4,5
+4,5
+4,5
+4,5
+4,5
TONS OF RECYCLED SELECTIVE WASTE COLLECTION
TONS OF RECYCLED SELECTIVE WASTE COLLECTION
TONS OF RECYCLED SELECTIVE WASTE COLLECTION
TONS OF RECYCLED SELECTIVE WASTE COLLECTION
TONS OF RECYCLED SELECTIVE WASTE COLLECTION
Creative Concept
A DREAM WITHIN A DREAM
100% South American
We are South Americans with great pride. It's our identity, our way of being. We connect countries and our peoples in an original, unique mixture that is exclusively ours.
Everyone is welcome
South American hospitality is renowned worldwide, and here it's no different. Our Fan Zone transcends the fans of the finalist teams; it's beyond just football enthusiasts. It's for the world.
Soccer, our passion
It is what unites us. Football for us is more than a sport; it is culture, history, passion, religion. It is part of our essence. Fandom and celebrations like ours? They exist nowhere else. We are a true breeding ground for stars and unforgettable matches.
A Tour Through the Fan Zone
A Tour Through the Fan Zone
A Tour Through the Fan Zone
A Tour Through the Fan Zone
LIBERTADORES ATMOSPHERE!
LIBERTADORES ATMOSPHERE!
LIBERTADORES ATMOSPHERE!
LIBERTADORES ATMOSPHERE!