The biggest football party in the world on the sands of Copacabana
Over the course of a month, on 14 dates, we promoted the official Fan Zone of the FIFA Club World Cup 2025. With a structure of 13,400 square meters for up to 7,000 people simultaneously and an exclusive VIP area for 200 guests, the event transformed the beach into the true epicenter of passion for football.
THE JOURNEY
It took months of work, starting from the first discussions with FIFA and DAZN for acquiring the rights, conversations that began back in 2024. The agency was responsible for the event in all aspects, from start to finish, including the design of the arena, artistic and entertainment curation, commercial financial modeling, sponsorship negotiation, scouting various partnerships, promotion, and finally production, bringing to life all the effort put in.
A SPECTACULAR GOAL AT THE WORLD CUP
LOUNGE BETANO
A área VIP da FanZone recebeu mais de 4.000 convidados ao longo dos 14 dias de evento. Com open bar e open food todos os dias, o espaço ofereceu uma experiência completa para os torcedores, incluindo transmissões dos jogos, ativações de diversas marcas e a presença de personalidades e influenciadores.
Em 14 dias de evento, levamos a festa das torcidas cariocas para dentro da mídia e compartilhamos para todo o mundo a paixão do futebol brasileiro em Copacabana.
