Transforming numbers into narratives that move. Here, every game matters.
Brazil is a grandstand without borders. It is the goal seen from the sidewalk, the shout that crosses the street, the passionate analysis at the bar table. Each match is emotion, but it is also logic. It is excitement and it is data. It is the dribble that sends chills and the statistic that explains. In the FIFA Club World Cup 2025, Sofascore entered the field with a bold invitation: to turn every fan into an analyst and show Brazilians that in the Club World Cup, every game matters.
NUMBERS THAT BECAME NARRATIVES
We embraced the essence of the brand: data as emotion. The campaign followed the tournament with its own visual language, in 6 days of capturing that recorded reactions from fans, stadiums, and icons of Rio, integrating elements of the application. A manifesto video narrated by Bruno Cantarelli brought authenticity and connection, combining emotion and information with data.
Da estratégia ao apito final, a Effect Sport foi responsável por criar, produzir e executar essa jornada completa. Uma entrega que uniu live marketing, conteúdo, mídia e verdade.