English (United States)
English (United States)
English (United States)
English (United States)

Sofascore

Sofascore

Sofascore

Sofascore

Sofascore

Transforming numbers into narratives that move. Here, every game matters.

Brazil is a grandstand without borders. It is the goal seen from the sidewalk, the shout that crosses the street, the passionate analysis at the bar table. Each match is emotion, but it is also logic. It is excitement and it is data. It is the dribble that sends chills and the statistic that explains. In the FIFA Club World Cup 2025, Sofascore entered the field with a bold invitation: to turn every fan into an analyst and show Brazilians that in the Club World Cup, every game matters.

Assista ao vídeo completo da jornada de conteúdo da Invasão Gatorade

Assista ao vídeo completo da jornada de conteúdo da Invasão Gatorade

THE CHALLENGE: TURNING THE LACK OF RIGHTS INTO A CREATIVE ASSET

With four Brazilian clubs in the competition, three of them from Rio de Janeiro and one from São Paulo, Brazil was a protagonist. But there was a challenge: it was necessary to create a campaign that amplified the brand's relevance without using the official assets of the championship. The game was clear: how to turn limitation into power? How to translate the depth of the application's data into a cultural, exciting, and accessible narrative for millions of fans?

THE CHALLENGE: TURNING THE LACK OF RIGHTS INTO A CREATIVE ASSET

With four Brazilian clubs in the competition, three of them from Rio de Janeiro and one from São Paulo, Brazil was a protagonist. But there was a challenge: it was necessary to create a campaign that amplified the brand's relevance without using the official assets of the championship. The game was clear: how to turn limitation into power? How to translate the depth of the application's data into a cultural, exciting, and accessible narrative for millions of fans?

NUMBERS THAT BECAME NARRATIVES

We embraced the essence of the brand: data as emotion. The campaign followed the tournament with its own visual language, in 6 days of capturing that recorded reactions from fans, stadiums, and icons of Rio, integrating elements of the application. A manifesto video narrated by Bruno Cantarelli brought authenticity and connection, combining emotion and information with data.

THE CHALLENGE: TURNING THE LACK OF RIGHTS INTO A CREATIVE ASSET

With four Brazilian clubs in the competition, three of them from Rio de Janeiro and one from São Paulo, Brazil was a protagonist. But there was a challenge: it was necessary to create a campaign that amplified the brand's relevance without using the official assets of the championship. The game was clear: how to turn limitation into power? How to translate the depth of the application's data into a cultural, exciting, and accessible narrative for millions of fans?

THE CHALLENGE: TURNING THE LACK OF RIGHTS INTO A CREATIVE ASSET

With four Brazilian clubs in the competition, three of them from Rio de Janeiro and one from São Paulo, Brazil was a protagonist. But there was a challenge: it was necessary to create a campaign that amplified the brand's relevance without using the official assets of the championship. The game was clear: how to turn limitation into power? How to translate the depth of the application's data into a cultural, exciting, and accessible narrative for millions of fans?

THE CHALLENGE: TURNING THE LACK OF RIGHTS INTO A CREATIVE ASSET

With four Brazilian clubs in the competition, three of them from Rio de Janeiro and one from São Paulo, Brazil was a protagonist. But there was a challenge: it was necessary to create a campaign that amplified the brand's relevance without using the official assets of the championship. The game was clear: how to turn limitation into power? How to translate the depth of the application's data into a cultural, exciting, and accessible narrative for millions of fans?

THE CHALLENGE: TURNING THE LACK OF RIGHTS INTO A CREATIVE ASSET

With four Brazilian clubs in the competition, three of them from Rio de Janeiro and one from São Paulo, Brazil was a protagonist. But there was a challenge: it was necessary to create a campaign that amplified the brand's relevance without using the official assets of the championship. The game was clear: how to turn limitation into power? How to translate the depth of the application's data into a cultural, exciting, and accessible narrative for millions of fans?

THE CHALLENGE: TURNING THE LACK OF RIGHTS INTO A CREATIVE ASSET

With four Brazilian clubs in the competition, three of them from Rio de Janeiro and one from São Paulo, Brazil was a protagonist. But there was a challenge: it was necessary to create a campaign that amplified the brand's relevance without using the official assets of the championship. The game was clear: how to turn limitation into power? How to translate the depth of the application's data into a cultural, exciting, and accessible narrative for millions of fans?

THE CHALLENGE: TURNING THE LACK OF RIGHTS INTO A CREATIVE ASSET

With four Brazilian clubs in the competition, three of them from Rio de Janeiro and one from São Paulo, Brazil was a protagonist. But there was a challenge: it was necessary to create a campaign that amplified the brand's relevance without using the official assets of the championship. The game was clear: how to turn limitation into power? How to translate the depth of the application's data into a cultural, exciting, and accessible narrative for millions of fans?

MUITO ALÉM DO APITO FINAL

03 dias de ativações e captações, com mais de 600 impactos indiretos, entre público, times e comunidade.

Mais de 720 Gatorades distribuídos para garantir o desempenho dos atletas em todas as fases. Tudo isso amplificado com produção de conteúdo ao longo da jornada, gerando conversas, engajamento e visibilidade para a marca.

Além da execução do torneio, deixamos um legado simbólico: a reafirmação de que a pelada é parte essencial da cultura carioca e que merece ser tratada como espetáculo.

MUITO ALÉM DO APITO FINAL

03 dias de ativações e captações, com mais de 600 impactos indiretos, entre público, times e comunidade.

Mais de 720 Gatorades distribuídos para garantir o desempenho dos atletas em todas as fases. Tudo isso amplificado com produção de conteúdo ao longo da jornada, gerando conversas, engajamento e visibilidade para a marca.

Além da execução do torneio, deixamos um legado simbólico: a reafirmação de que a pelada é parte essencial da cultura carioca e que merece ser tratada como espetáculo.

Da estratégia ao apito final, a Effect Sport foi responsável por criar, produzir e executar essa jornada completa. Uma entrega que uniu live marketing, conteúdo, mídia e verdade. 

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Rio de Janeiro · RJ · Brasil

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