We devised the strategy and executed the launch of the new Nike Barra Rio store.
Running training, yoga classes, functional workouts, footvolley, altinha, and beach tennis led by local personalities have energized the city's landmarks and social media.
We devised the strategy and executed the launch of the new Nike Barra Rio store.
Running training, yoga classes, functional workouts, footvolley, altinha, and beach tennis led by local personalities have energized the city's landmarks and social media.
We devised the strategy and executed the launch of the new Nike Barra Rio store.
Running training, yoga classes, functional workouts, footvolley, altinha, and beach tennis led by local personalities have energized the city's landmarks and social media.
We devised the strategy and executed the launch of the new Nike Barra Rio store.
Running training, yoga classes, functional workouts, footvolley, altinha, and beach tennis led by local personalities have energized the city's landmarks and social media.
We devised the strategy and executed the launch of the new Nike Barra Rio store.
Running training, yoga classes, functional workouts, footvolley, altinha, and beach tennis led by local personalities have energized the city's landmarks and social media.
Back to the marvelous city
Back to the marvelous city
Back to the marvelous city
Back to the marvelous city
We invite artists, athletes, and movement professionals to the launch of Nike's concept store in Barra da Tijuca. It was an unforgettable week alongside the brand's community.
We invite artists, athletes, and movement professionals to the launch of Nike's concept store in Barra da Tijuca. It was an unforgettable week alongside the brand's community.
We invite artists, athletes, and movement professionals to the launch of Nike's concept store in Barra da Tijuca. It was an unforgettable week alongside the brand's community.
We invite artists, athletes, and movement professionals to the launch of Nike's concept store in Barra da Tijuca. It was an unforgettable week alongside the brand's community.
Soft Opening
As a prelude to our store's grand opening, we organized a variety of activities through postcards of Rio, bringing that vibrant Carioca spirit into the heart of the store.
As a prelude to our store's grand opening, we organized a variety of activities through postcards of Rio, bringing that vibrant Carioca spirit into the heart of the store.
It was 3 days of sports in iconic locations in Rio:
It was 3 days of sports in iconic locations in Rio:
It was 3 days of sports in iconic locations in Rio:
It was 3 days of sports in iconic locations in Rio:
It was 3 days of sports in iconic locations in Rio:
Lagoa Rodrigo de Freitas
Arpoador
Barra Beach
Lagoa Rodrigo de Freitas
Arpoador
Barra Beach
Lagoa Rodrigo de Freitas
Arpoador
Barra Beach
Lagoa Rodrigo de Freitas
Arpoador
Barra Beach
Lagoa Rodrigo de Freitas
Arpoador
Barra Beach
+300
+300
+300
+300
+300
ATHLETES
ATHLETES
ATHLETES
ATHLETES
ATHLETES
participants
participants
participants
participants
participants
+10
+10
+10
+10
+10
HOURS
HOURS
HOURS
HOURS
HOURS
sports
sports
sports
sports
sports
NIKE BAR RIO
NIKE BAR RIO
NIKE BAR RIO
More than a launch, an event
More than a launch, an event
More than a launch, an event
After the outdoor workout sessions, that exhilarating run to the new store, interacting with fellow sweat enthusiasts.
After the outdoor workout sessions, that exhilarating run to the new store, interacting with fellow sweat enthusiasts.
After the outdoor workout sessions, that exhilarating run to the new store, interacting with fellow sweat enthusiasts.
40
40
40
40
40
INFLUENCERS
INFLUENCERS
INFLUENCERS
INFLUENCERS
INFLUENCERS
1.5M
1.5M
1.5M
1.5M
1.5M
STORIES VIEWS
STORIES VIEWS
STORIES VIEWS
STORIES VIEWS
STORIES VIEWS
420K
420K
420K
420K
420K
POST VIEWS
POST VIEWS
POST VIEWS
POST VIEWS
POST VIEWS
28K
28K
28K
28K
28K
LIKES
LIKES
LIKES
LIKES
LIKES
1.500
1.500
1.500
1.500
1.500
COMMENTS
COMMENTS
COMMENTS
COMMENTS
COMMENTS
