Transforming numbers into narratives that move. Here, every game matters.
Brazil is a grandstand without borders. It is the goal seen from the sidewalk, the shout that crosses the street, the passionate analysis at the bar table. Each match is emotion, but it is also logic. It is excitement and it is data. It is the dribble that sends chills and the statistic that explains. In the FIFA Club World Cup 2025, Sofascore entered the field with a bold invitation: to turn every fan into an analyst and show Brazilians that in the Club World Cup, every game matters.
THE CHALLENGE: TURNING THE LACK OF RIGHTS INTO A CREATIVE ASSET
With four Brazilian clubs in the competition, three of them from Rio de Janeiro and one from São Paulo, Brazil was a protagonist. But there was a challenge: it was necessary to create a campaign that amplified the brand's relevance without using the official assets of the championship. The game was clear: how to turn limitation into power? How to translate the depth of the application's data into a cultural, exciting, and accessible narrative for millions of fans?
NUMBERS THAT BECAME NARRATIVES
We embraced the essence of the brand: data as emotion. The campaign followed the tournament with its own visual language, in 6 days of capturing that recorded reactions from fans, stadiums, and icons of Rio, integrating elements of the application. A manifesto video narrated by Bruno Cantarelli brought authenticity and connection, combining emotion and information with data.
In digital, 4 pills were created for each team, with historical data, iconic moments, and curiosities, while OOHs occupied strategic points in Rio.
BOTAFOGO
FLUMINENSE
FLAMENGO
PALMEIRAS
A DIRECT CONVERSATION WITH FANS
The Official Fan Zone of the FIFA Club World Cup, held in Copacabana, was the largest event of the competition in the world, bringing together more than 110,000 people throughout the tournament.
Within this environment, Sofascore was present in the VIP area, where a brand sofa invited fans to download the app in exchange for exclusive gifts. Meanwhile, influencers amplified the campaign on social media, connecting the event to the digital environment. All to show that every statistic is a memory, every number is an argument, and every game matters.
EACH GAME MATTERED
More than just numbers, Sofascore has left a legacy: it has established itself as a synonym for sports intelligence and an essential second screen for Brazilian fans. From the couch at home to the stadium, from offline to digital, each fan has begun to experience the game in multiple dimensions. Because here, every game matters.