The biggest football party in the world on the sands of Copacabana
Over the course of a month, on 14 dates, we promoted the official Fan Zone of the FIFA Club World Cup 2025. With a structure of 13,400 square meters for up to 7,000 people simultaneously and an exclusive VIP area for 200 guests, the event transformed the beach into the true epicenter of passion for football.
THE JOURNEY
It took months of work, starting from the first discussions with FIFA and DAZN for acquiring the rights, conversations that began back in 2024. The agency was responsible for the event in all aspects, from start to finish, including the design of the arena, artistic and entertainment curation, commercial financial modeling, sponsorship negotiation, scouting various partnerships, promotion, and finally production, bringing to life all the effort put in.
THE JOURNEY
It took months of work, starting from the first discussions with FIFA and DAZN for acquiring the rights, conversations that began back in 2024. The agency was responsible for the event in all aspects, from start to finish, including the design of the arena, artistic and entertainment curation, commercial financial modeling, sponsorship negotiation, scouting various partnerships, promotion, and finally production, bringing to life all the effort put in.
No digital, foram criadas 4 pílulas para cada time, com dados históricos, momentos icônicos e curiosidades, enquanto OOHs ocuparam pontos estratégicos do Rio.
BOTAFOGO
FLUMINENSE
FLAMENGO
PALMEIRAS
Na área VIP da Fan Zone Oficial da Copa do Mundo de Clubes da FIFA, um sofá da marca convidava torcedores a baixar o app em troca de brindes exclusivos, com influenciadores amplificando a campanha nas redes. Tudo para mostrar que cada estatística é memória, cada número é argumento e cada jogo importa.
A SPECTACULAR GOAL AT THE WORLD CUP
Mais do que números, a Sofascore deixou um legado: consolidou-se como sinônimo de inteligência esportiva e segunda tela indispensável para o torcedor brasileiro. Do sofá de casa ao estádio, do offline ao digital, cada fã passou a viver o jogo em múltiplas dimensões. Porque aqui, cada jogo importa.