Start Early. Leave Last.
The Stanley Messi Striker Blue collection has arrived in Brazil with the challenge of going beyond the product. The proposal was not just to launch a new line, but to create a journey capable of connecting the brand to Messi's legacy and to the young audience, through real experiences in the heart of Rio de Janeiro.
Watch the complete journey of the Stanley Messi Striker Blue campaign
THE CHALLENGE: TURNING THE LACK OF RIGHTS INTO A CREATIVE ASSET
How to bring the spirit of Messi, known for starting early and finishing late, always giving his all on the field, to the universe of Stanley in Brazil?
The challenge was to connect young people aged 18 to 21, passionate about football, to the essence of Messi and the brand's values, reinforcing the premium perception of the products.
OUR GAME PLAN
We embraced the essence of the brand: data as emotion. The campaign followed the tournament with its own visual language, in 6 days of capturing that recorded reactions from fans, stadiums, and icons of Rio, integrating elements of the application. A manifesto video narrated by Bruno Cantarelli brought authenticity and connection, combining emotion and information with data.
FROM THE FILL TO THE MONUMENTAL
We structured the campaign as a journey of three chapters, each at a symbolic point in the city and with protagonists connected to different audiences:
ATERRO DO FLAMENGO
Traditional space of Rio de Janeiro football, where Diego Ribas acted as a surprise scout, revealing his identity at the end and selecting young talents.
Ironwood
Scenario for a skills circuit inspired by iconic plays of Messi, presented by Paula Jubé. There, 15 athletes competed for 3 spots in the grand final.
RODRIGO DE FREITAS LAKE
A closing show with the atmosphere of a grand finale: a customized court in the campaign colors with special lighting and an opening ceremony with an official arch. Diego Ribas and Denílson led the teams, in a match narrated by Bruno Cantarelli and amplified on social media by Pedro Certezas.
Each phase of the journey has been designed to translate the essence of the collection: resilience, commitment, and passion. Integrating the different Stanley Striker Blue Messi products into the daily lives of athletes, creators, and soccer fans.
MORE THAN A GAME, A MANIFESTO.
The campaign had a direct impact on the young participants of the in-person activations and on thousands of fans connected through digital content. More than just a collection launch, Stanley built a manifesto about resistance and passion, standing alongside those who live and breathe football.
The result established the Stanley Messi Striker Blue as an inspiring line that combines hydration, premium design, and Messi's legacy. A journey that began early on the fields of Rio de Janeiro and ended late under the city's lights, positioning Stanley as the official partner of those who play and cheer without limits.
