We are the official agency of the largest sports league in the world.
From live marketing and digital marketing initiatives to sponsorships and media rights, we have been dedicated for a decade to expanding the brand for Brazilian fans.
We are the official agency of the largest sports league in the world.
From live marketing and digital marketing initiatives to sponsorships and media rights, we have been dedicated for a decade to expanding the brand for Brazilian fans.
We are the official agency of the largest sports league in the world.
From live marketing and digital marketing initiatives to sponsorships and media rights, we have been dedicated for a decade to expanding the brand for Brazilian fans.
We are the official agency of the largest sports league in the world.
From live marketing and digital marketing initiatives to sponsorships and media rights, we have been dedicated for a decade to expanding the brand for Brazilian fans.
We are the official agency of the largest sports league in the world.
From live marketing and digital marketing initiatives to sponsorships and media rights, we have been dedicated for a decade to expanding the brand for Brazilian fans.
American football is increasingly becoming our own
American football is increasingly becoming our own
American football is increasingly becoming our own
American football is increasingly becoming our own
The NFL, the largest American football league in the world, boasts the sport with the highest revenue ($11 billion per year) and one of the largest audiences with the Super Bowl (113 million viewers), felt the need to connect with millions of Brazilian fans through proprietary content.
We embraced the challenge of enhancing the NFL's presence in Brazil through digital content, marketing, media rights, sponsorships, and live events.
The NFL, the largest American football league in the world, boasts the sport with the highest revenue ($11 billion per year) and one of the largest audiences with the Super Bowl (113 million viewers), felt the need to connect with millions of Brazilian fans through proprietary content.
We embraced the challenge of enhancing the NFL's presence in Brazil through digital content, marketing, media rights, sponsorships, and live events.
The NFL, the largest American football league in the world, boasts the sport with the highest revenue ($11 billion per year) and one of the largest audiences with the Super Bowl (113 million viewers), felt the need to connect with millions of Brazilian fans through proprietary content.
We embraced the challenge of enhancing the NFL's presence in Brazil through digital content, marketing, media rights, sponsorships, and live events.
The NFL, the largest American football league in the world, boasts the sport with the highest revenue ($11 billion per year) and one of the largest audiences with the Super Bowl (113 million viewers), felt the need to connect with millions of Brazilian fans through proprietary content.
We embraced the challenge of enhancing the NFL's presence in Brazil through digital content, marketing, media rights, sponsorships, and live events.
NFL São Paulo Game
A passion that transcends borders and cultures. After nearly a decade of producing content, actions with players, branded content, and the return of American football to open TV, the NFL decided that it was time to bring the first game to Brazil.
On September 6th, we hosted the first match on national territory! Green Bay Packers vs Philadelphia Eagles face off at the Arena Corinthians, home of one of the biggest football teams in the country.
Brazil and American football have created a truly unique relationship. As the traditions of the game blend with the warmth of the Brazilian people, the sport gains more and more strength in the country. There is an undeniable connection between Brazil and American football that Effect Sport explores and values.
NFL São Paulo Game
A passion that transcends borders and cultures. After nearly a decade of producing content, actions with players, branded content, and the return of American football to open TV, the NFL decided that it was time to bring the first game to Brazil.
On September 6th, we hosted the first match on national territory! Green Bay Packers vs Philadelphia Eagles face off at the Arena Corinthians, home of one of the biggest football teams in the country.
Brazil and American football have created a truly unique relationship. As the traditions of the game blend with the warmth of the Brazilian people, the sport gains more and more strength in the country. There is an undeniable connection between Brazil and American football that Effect Sport explores and values.
NFL São Paulo Game
A passion that transcends borders and cultures. After nearly a decade of producing content, actions with players, branded content, and the return of American football to open TV, the NFL decided that it was time to bring the first game to Brazil.
On September 6th, we hosted the first match on national territory! Green Bay Packers vs Philadelphia Eagles face off at the Arena Corinthians, home of one of the biggest football teams in the country.
Brazil and American football have created a truly unique relationship. As the traditions of the game blend with the warmth of the Brazilian people, the sport gains more and more strength in the country. There is an undeniable connection between Brazil and American football that Effect Sport explores and values.
NFL São Paulo Game
A passion that transcends borders and cultures. After nearly a decade of producing content, actions with players, branded content, and the return of American football to open TV, the NFL decided that it was time to bring the first game to Brazil.
On September 6th, we hosted the first match on national territory! Green Bay Packers vs Philadelphia Eagles face off at the Arena Corinthians, home of one of the biggest football teams in the country.
Brazil and American football have created a truly unique relationship. As the traditions of the game blend with the warmth of the Brazilian people, the sport gains more and more strength in the country. There is an undeniable connection between Brazil and American football that Effect Sport explores and values.
NFL São Paulo Game
A passion that transcends borders and cultures. After nearly a decade of producing content, actions with players, branded content, and the return of American football to open TV, the NFL decided that it was time to bring the first game to Brazil.
On September 6th, we hosted the first match on national territory! Green Bay Packers vs Philadelphia Eagles face off at the Arena Corinthians, home of one of the biggest football teams in the country.
Brazil and American football have created a truly unique relationship. As the traditions of the game blend with the warmth of the Brazilian people, the sport gains more and more strength in the country. There is an undeniable connection between Brazil and American football that Effect Sport explores and values.
The biggest American football party outside the U.S.
Brazil hosts the largest Super Bowl broadcast event outside the United States: The NFL In Brasa.
Created and conceived by Effect Sport, the event brought together more than 10,000 fans to celebrate and experience 3 days of breathing American football.
Embracing the spirit of American football, we create social media content customized for the Brazilian audience. The posts have a unique and strategic identity to generate engagement and attract new fans.
Embracing the spirit of American football, we create social media content customized for the Brazilian audience. The posts have a unique and strategic identity to generate engagement and attract new fans.
Embracing the spirit of American football, we create social media content customized for the Brazilian audience. The posts have a unique and strategic identity to generate engagement and attract new fans.
Embracing the spirit of American football, we create social media content customized for the Brazilian audience. The posts have a unique and strategic identity to generate engagement and attract new fans.
The networks have had a 1000% growth in their fan base since 2014, the highest audience growth for the NFL and the first international NFL account to reach 1.5 million followers on TikTok.
The networks have had a 1000% growth in their fan base since 2014, the highest audience growth for the NFL and the first international NFL account to reach 1.5 million followers on TikTok.
The networks have had a 1000% growth in their fan base since 2014, the highest audience growth for the NFL and the first international NFL account to reach 1.5 million followers on TikTok.
The networks have had a 1000% growth in their fan base since 2014, the highest audience growth for the NFL and the first international NFL account to reach 1.5 million followers on TikTok.
Exponential Growth
We were responsible for brokering the first commercial partnership of the NFL in Brazil, with XP, developing the strategic planning for activations across our channels during the 23/24 season, which will feature an even larger edition of NFL In Brasa, the largest Super Bowl broadcast event outside of the United States.
American football for everyone
The newest Olympic sport, Flag Football, held its first NFL tournament in Brazil for the mixed under-12 category, organized by Effect Sport in partnership with CBFA. This unprecedented event welcomed boys and girls from different regions of the country, and the winning team traveled to Orlando to represent Brazil in the international tournament that takes place during the PRO BOWL.
The newest Olympic sport, Flag Football, held its first NFL tournament in Brazil for the mixed under-12 category, organized by Effect Sport in partnership with CBFA. This unprecedented event welcomed boys and girls from different regions of the country, and the winning team traveled to Orlando to represent Brazil in the international tournament that takes place during the PRO BOWL.
The newest Olympic sport, Flag Football, held its first NFL tournament in Brazil for the mixed under-12 category, organized by Effect Sport in partnership with CBFA. This unprecedented event welcomed boys and girls from different regions of the country, and the winning team traveled to Orlando to represent Brazil in the international tournament that takes place during the PRO BOWL.
Sport Stars in the National Territory
Sport Stars in the National Territory
Sport Stars in the National Territory
We create activations that give Brazilian fans the opportunity to get close to the biggest names in the NFL while celebrating our culture. We handle comprehensive content planning, training with Brazilian teams and guest athletes, fan meet-and-greets, branded content, and immersion in Brazilian culture.
We create activations that give Brazilian fans the opportunity to get close to the biggest names in the NFL while celebrating our culture. We handle comprehensive content planning, training with Brazilian teams and guest athletes, fan meet-and-greets, branded content, and immersion in Brazilian culture.
We create activations that give Brazilian fans the opportunity to get close to the biggest names in the NFL while celebrating our culture. We handle comprehensive content planning, training with Brazilian teams and guest athletes, fan meet-and-greets, branded content, and immersion in Brazilian culture.
We create activations that give Brazilian fans the opportunity to get close to the biggest names in the NFL while celebrating our culture. We handle comprehensive content planning, training with Brazilian teams and guest athletes, fan meet-and-greets, branded content, and immersion in Brazilian culture.
Pioneers in Brazil
We made history by launching the first official brand spot of the NFL in Brazil. Today, our passion for pioneering continues to burn bright. Linked on ESPN, RedeTV, and digital media, we believe in the power of creativity and boldness.