Volleyball is right up our alley
The Brazilian Volleyball Confederation (CBV), in an effort to establish a stronger connection with younger fans and to renew the concept of beach volleyball, has chosen Effect Sport to create a new visual identity for the Brazilian Beach Volleyball Circuit.
“The starting point for the new visual identity’s concept was the modality’s particular features. The idea is one of the beach as an environment full of energy, and the sun and the wind as elements inherent to this sport. The brand aims to convey this reality. The victorious history of Brazilian beach volleyball was also the guiding principle of the conceptual construction, which lead to the creation of the slogan ‘volleyball is right up our alley’”
– Caio Alves, Head of Design
“The starting point for the new visual identity’s concept was the modality’s particular features. The idea is one of the beach as an environment full of energy, and the sun and the wind as elements inherent to this sport. The brand aims to convey this reality. The victorious history of Brazilian beach volleyball was also the guiding principle of the conceptual construction, which lead to the creation of the slogan ‘volleyball is right up our alley’”
– Caio Alves, Head of Design
The Brand
A rebranding that included creation, strategic planning and market intelligence to convey the Brazilian passion for beach volleyball in colors and forms.
The Brand
A rebranding that included creation, strategic planning and market intelligence to convey the Brazilian passion for beach volleyball in colors and forms.
The Brand’s Structure
Aiming to convey fun and modernity, the project sought sensory, meaning and sport elements to symbolize Brazil, winner of 13 Olympic medals in beach volleyball.
The Brand’s Structure
Aiming to convey fun and modernity, the project sought sensory, meaning and sport elements to symbolize Brazil, winner of 13 Olympic medals in beach volleyball.
The Trophy
The trophy is made out of metal with an acrylic base and contains a bit of sand from each and every beach the championship has been played at. It also has side stickers with handles for the pairs and features a symbol on the top.
Digital
Applications
In addition to the new visual identity and the slogan “Volleyball is right up our alley”, we also worked on court elements and licensed products.
