The Greatest Soccer Festivity in the American Continents
A joyful and moving atmosphere, connecting brands with families and fans.
During the 4 days of the event, over 30 thousand people enjoyed musical attractions, live broadcasts of Brazil’s games and several other activations. An unforgettable experience for Brazilian fans!
Watch the full video case of the creation and implementation of CONMEBOL Copa América USA 2024 Fan Zone
AN AMAZING
GOAL IN COPA
+30 THOUSAND PEOPLE IN A FOUR-DAY EVENT
+R$ 7 MILLION IN ECONOMIC IMPACT FOR THE CITY
+R$ 360 THOUSAND IN F&B SALES
+R$ 3.6 MILLION IN TOTAL VALUATION
MUSICAL ATTRACTIONS
MUSICAL ATTRACTIONS
XANDE DE PILARES
24/06
XANDE DE PILARES
24/06
FUNDO DE QUINTAL
28/06
FUNDO DE QUINTAL
28/06
TONI GARRIDO
+ BAILE CHARME
02/07
TONI GARRIDO
+ BAILE CHARME
02/07
DJ MARLBORO
+ SAMBOTICA
06/07
DJ MARLBORO
+ SAMBOTICA
06/07
VIP AREA
Named Lounge Betano, the VIP area welcomed over 1,500 guests during the four days of the event, offering an open bar, open food and exclusive broadcasting of the games. The space also had activations of several brands.
REXONA STAND
The stand was creatively and productively developed by Effect Sport. There were interactive activations, light shows and an incredible view from the second floor.
The activation stood out for its exclusive ‘watch party’ for guests on opening day, which provided a unique and captivating experience for all of the participants.
A TOUR ACROSS THE CONMEBOL COPA AMERICA FAN ZONE
A TOUR ACROSS THE CONMEBOL COPA AMERICA FAN ZONE
