OUR ACHIEVEMENT OF ETERNAL GLORY
We have won two contracts for the Fan Zone Conmebol Libertadores 2023: creative concept and implementation.
Our idea for the arena was innovative: with 15,000 m2 in size, it was shaped like the trophy of the largest competition in Latin America. We have promoted five days of activations and immersive experiences, providing 45 thousand people with remarkable moments of a historical edition of the Libertadores competition
Watch the full video case of the creation, conceptualization and implementation of Fan Zone CONMEBOL Libertadores
“The greatest and most iconic event of Live Marketing in the history of CONMEBOL”
Marcelo Vouga, CONMEBOL Project Leader
“The greatest and most iconic event of Live Marketing in the history of CONMEBOL”
Marcelo Vouga, CONMEBOL Project Leader
+45 THOUSAND VISITORS IN A FIVE-DAY EVENT
+93% OF THE AUDIENCE RATED THE EVENT AS GOOD/GREAT
+US$40 THOUSAND IN F&B SALES
+500 JOBS CREATED DIRECTRY OR INDIRECTLY
+4,5 TONS OF RECYCLABE WASTE COLLECTED AND SORTED
Creative Concept
THE DREAM INSIDE THE
DREAM
100% South American
We are very proud of being South American. It is our identity, our way of being. We connect countries and our people in a unique, proprietary and exclusive mixture.
Everybody is welcome
South American hospitality is well-known all around the world, and it couldn’t be any different here. Our Fan Zone goes far beyond finalist teams’ fans, far beyond soccer fans. It stretches out to the world.
Soccer, our passion
This is whats brings us together. For us, soccer is more than just a sport – it’s culture, history, passion, religion. It is a part of our essence. Fans and festivities like ours? There is no such thing anywhere eles. We are a true hotbed of standout players and unforgettable games.
A tour across the Fan Zone
A tour across the Fan Zone
