With Gatorade Brazil, we have a powerful history of sports activations.
In addition to managing the brand’s presence in major racing and soccer events, we also plan custom projects that involve influencer management and sponsorship negotiation in Rio de Janeiro.
Rio, a city that perspires and inspires
Beach sports are the soul of Rio de Janeiro. Not only are they visually impactful, they also connect different audiences.
Partnering with Gatorade, we’ve created a plan to maximize the connection between people and the Carioca beaches. By strengthening the sports courses located along the coast of Rio de Janeiro, we inspire more and more people to enjoy the best of what outdoor life has to offer.
Beach sports are the soul of Rio de Janeiro. Not only are they visually impactful, they also connect different audiences.
Partnering with Gatorade, we’ve created a plan to maximize the connection between people and the Carioca beaches. By strengthening the sports courses located along the coast of Rio de Janeiro, we inspire more and more people to enjoy the best of what outdoor life has to offer.
Over 40 Gatorade stations spread out along the Rio’s coast
Over 40 Gatorade stations spread out along the Rio’s coast
Soccer Activations
Our team is involved in major national and international championships, providing hydration and sports equipment.
Rio de Janeiro Marathon’s Official Hydration
11 THOUSAND GALLONS OF GATORADE DISTRIBUTED
#SWEATITTILLYOUMAKEIT
Check out the full Gatorade + Rio de Janeiro Marathon 2024 video
Check out the full Gatorade + Rio de Janeiro Marathon 2024 video
392 SWEAT TESTS done during the 5 days of the event
392 SWEAT TESTS done during the 5 days of the event
Lagoa Connection
The Rodrigo de Freitas Lagoon, one of the main Rio de Janeiro landmarks, also benefitted from one of our projects. Alongside Gatorade, we put together a renovation plan for its three main sports courts: basketball, tennis and multipurpose.
