We created teh strategy and implemented the launch of the new Nike Barra Rio Store.
Running workouts, yoga classes, functional training, footvolley, altinha and beach tennis lead by local figures dynamized the city’s landmarks and social media.
We invited artists, athletes and movement experts to the launch of Nike’s concept store in Barra da Tijuca. It was an unforgettable week alongside the brand’s community.
Soft Opening
As a warm-up for the store’s opening, we promoted different activities all over Rio’s landmarks and brought the Carioca spirit into the store.
It was 3 days of sports in iconic spots in Rio:
Rodrigo de Freitas Lagoon
Arpoador
Barra Beach
NIKE BARRA RIO
More than a launch, an event
After outdoor practice, run to the new store and interact with others who also love to work up a sweat.
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