STANLEY SUMMER EVERY DAY
Chosen as the official agency in charge of Stanley’s hydration plan activation management, Effect Sport brings the solar lifestyle to the brand. Through beach sports and street races, we add a good dose of sun and sweat, chatting with a public in constant growth, capable of positioning the brand as a synonym for summer and movement.
OUR FIGURES
SÃO PAULO
Where urban life meets Beach Tennis in sports centers that embody the beach lifestyle.
RIO DE JANEIRO
Solar soul and beach fanatic lifestyle connects with sport in an authentic fashion.
FORTALEZA
The tropical climate and the Cearense joy meet in the rise of Beach Tennis.
Rio de Janeiro Marathon
The Rio de Janeiro Marathon, one of the main races in Rio de Janeiro, had Stanley cups customized for it. The cups were sold in the official store. Not only that, Stanley also gave gifts to over 150 people in the guest area that played the “password” game, an absolute success.
Rio de Janeiro Marathon
The Rio de Janeiro Marathon, one of the main races in Rio de Janeiro, had Stanley cups customized for it. The cups were sold in the official store. Not only that, Stanley also gave gifts to over 150 people in the guest area that played the “password” game, an absolute success.
Beach Tennis Clinic in the Perdizes Boardwalk
In São Paulo, we invited the beach tennis world champion Gui Prata and his team to an exclusive clinic for the Boardwalk students. The event lasted for over 4 hours packed with activities, with a lot of learning, special tips and secured hydration.
Partnership with Mude
In a yoga, beach volleyball and footvolley, class, Stanley gifted all of the attendees with an exclusive kit and a Fast Flow bottle, their newest release at the time. During the 3 months of the Rio Academy in Ipanema, Stanley was there with sponsored classes announced in the app.
Rio de Janeiro:
Beach Tennis Clinics in São Conrado
With Beach Tennis clinics, the brand ambassadors and participating athletes tried out the Stanley Hydration Collection with Pedra da Gávea as the backdrop, in the “Wonderful City”
Fortaleza: Beach Tennis Championship “O Play”
The opportunity to take part in the Beach Tennis championship “O Play” helped increase the brand’s presence in Fortaleza, one of the most important markets for Stanley in the country. With gastronomic and leisure spaces for the athletes, coaches and general public, this event allowed for brand exposure and product sampling, as well as point-of-sale activities.
Fortaleza: Beach Tennis Championship “O Play”
The opportunity to take part in the Beach Tennis championship “O Play” helped increase the brand’s presence in Fortaleza, one of the most important markets for Stanley in the country. With gastronomic and leisure spaces for the athletes, coaches and general public, this event allowed for brand exposure and product sampling, as well as point-of-sale activities.
