#NaCaraDoGol
Effect Sport won the Uber contract for the 2018 World Cup. Based on the briefing, we created the campaign Uber leaves you #NaCaraDoGol, which aims to use the brand’s attributes to enhance awareness of its service cases.
Uber leaves you #NaCaraDoGol with Carlos Alberto Parreira
We invited the victorious coach Carlos Alberto Parreira to perform a noble mission: to find amateur players who would agree to exchange the improvised stage of amateur games for one where only professional players have the opportunity to play at.
Uber leaves you #NaCaraDoGol with Zico
Invited by Uber, our partner driver, Joyce, welcomes Zico, one of the greatest idols in Brazilian soccer, on a trip to the sports center for a surprise practice.
Videocase #NaCaraDoGol
There were lots of goals and smiles, and a few tears were shed. In the end, a great connection… a very moving one. We were together then, and we’ll continue like that: with you.
