We are the greatest surfing nation in the world
We are the agency handling the content and brand strategies for WSL Brazil alongside the World Surf League’s global team.
Following the success of Brazilian surfers on the tour, we covered the main championships and interacted with the sport’s Brazilian fanbase. Brazil is the top surfing champion worldwide, and also one of the most passionate countries about the sport.
EFFECT SPORT IS THE WSL’S OFFICIAL CONTENT AGENCY IN BRAZIL, the only country that has their own profile in the league’s social media structure.
EFFECT SPORT IS THE WSL’S OFFICIAL CONTENT AGENCY IN BRAZIL, the only country that has their own profile in the league’s social media structure.
Brazilian Storm
WSL Brazil’s social media content has become a reference. Creative, interactive and educational, it had led to a 76% increase in followers since we took over.
+1 MILLION followers on WSL Brazil’s social media
+5 THOUSAND posts with original arte direction
Ruling the Beaches in the World Circuit
We conduct national and international on-site coverage, covering WSL Brazil and international accounts in places such as Saquarema, Maresias, Salvador, Guarupava, Ericeira and other classic spots.
Ruling the Beaches in the World Circuit
We conduct national and international on-site coverage, covering WSL Brazil and international accounts in places such as Saquarema, Maresias, Salvador, Guarupava, Ericeira and other classic spots.
“It’s a huge challenge. It involves 9 or 10 hours in a day of coverage, be it online or on-site, and it includes behind-the-scenes with athletes, crowd reactions, commercial deliveries, VIP areas, quick content edits and posting in 8 social media profiles.”
– Diego Lepre, Content & Media Analyst
“It’s a huge challenge. It involves 9 or 10 hours in a day of coverage, be it online or on-site, and it includes behind-the-scenes with athletes, crowd reactions, commercial deliveries, VIP areas, quick content edits and posting in 8 social media profiles.”
– Diego Lepre, Content & Media Analyst
IT’S A RECORD
From Saquarema to Margaret River, from the beginning of the day to the end of the night, we set a record with 107 hours of live coverage in a single week.
We produced and delivered quality content during the Margaret River Pro, the QS5000 Banco do Brasil Surf Circuit, the Longboard and the Pro Junior.
With online and on-site coverage, our operation was 100% Brazilian, focusing on delivering the best experience to surf enthusiasts across all of the brand’s proprietary channels.
IT’S A RECORD
From Saquarema to Margaret River, from the beginning of the day to the end of the night, we set a record with 107 hours of live coverage in a single week.
We produced and delivered quality content during the Margaret River Pro, the QS5000 Banco do Brasil Surf Circuit, the Longboard and the Pro Junior.
With online and on-site coverage, our operation was 100% Brazilian, focusing on delivering the best experience to surf enthusiasts across all of the brand’s proprietary channels.
Alongside the WSL, we participated in the creation of Saquá, having developed the entire character strategy and content planning for its release.
Inspired by the black-crowned night-heron, a typical bird from this region, the mascot was created with the purpose of connecting with younger audiences, establishing a stronger link with Saquarema, which is considered the Maracanã of Surf, and strengthening the brand’s pillars of sustainability and environmental preservation.
Alongside the WSL, we participated in the creation of Saquá, having developed the entire character strategy and content planning for its release.
Inspired by the black-crowned night-heron, a typical bird from this region, the mascot was created with the purpose of connecting with younger audiences, establishing a stronger link with Saquarema, which is considered the Maracanã of Surf, and strengthening the brand’s pillars of sustainability and environmental preservation.
