Pacaembu hosts 2026 World Cup Fan Fest with concerts and game broadcasts of the matches

The Mercado Livre Arena Pacaembu, in São Paulo, will host a Fan Fest during the 2026 World Cup. The event will feature broadcasts of the Brazilian National Team's matches on giant screens, as well as musical attractions, a food court, and experiences for fans.

The first confirmed dates are June 13, 19, and 24, during the tournament's group stage. The schedule may be expanded if Brazil advances in the knockout rounds.

The organization expects to welcome up to 6,000 people per edition at the sports complex's events space. The project also plans performances of samba, pagode, and other Brazilian musical genres. Tickets are already on sale online, with general admission and premium area options.

“Our desire is for the Futebol & Samba Festival to become the main meeting point for Brazilian fans during this period. We want to bring together different audiences, generations, and stories around a single goal, which is to cheer for our national team and experience this moment collectively,” says Pedro Rego Monteiro, CEO of Effect Sport.