We are the official agency for the biggest sports league in the world
From live and digital marketing strategies to sponsorships and media rights, we’ve handled the brand’s expansion for Brazilian fans for a decade.
The NFL, the biggest football league in the world, owner of the sport with the highest revenue (U$11 billion per year) and one of the largest audiences with the Super Bowl (113 million viewers), felt the need to connect with their millions of Brazilian fans through proprietary content.
We took on the challenge of increasing the NFL’s presence in Brazil through digital content, marketing, media rights, sponsorships and live events.
The NFL, the biggest football league in the world, owner of the sport with the highest revenue (U$11 billion per year) and one of the largest audiences with the Super Bowl (113 million viewers), felt the need to connect with their millions of Brazilian fans through proprietary content.
We took on the challenge of increasing the NFL’s presence in Brazil through digital content, marketing, media rights, sponsorships and live events.
A passion that transcends borders and cultures. After nearly a decade of producing content, player activations, branded content and the return of football to free-to-air TV, the NFL has decided that it was time to bring their first game to Brazil.
On the 6th of September, we welcome the first game in national territory! The Green Bay Packers are facing the Philadelphia Eagles in the Corinthians Arena, home to one of the biggest soccer teams in the country.
Brazil and football have fostered a truly unique relationship. As the game’s traditions mix with the heat of the Brazilian people, the sport is becoming increasingly established in the country. There is an undeniable connection between Brazil and this sport, and Effect Sport values and taps into that.
A passion that transcends borders and cultures. After nearly a decade of producing content, player activations, branded content and the return of football to free-to-air TV, the NFL has decided that it was time to bring their first game to Brazil.
On the 6th of September, we welcome the first game in national territory! The Green Bay Packers are facing the Philadelphia Eagles in the Corinthians Arena, home to one of the biggest soccer teams in the country.
Brazil and football have fostered a truly unique relationship. As the game’s traditions mix with the heat of the Brazilian people, the sport is becoming increasingly established in the country. There is an undeniable connection between Brazil and this sport, and Effect Sport values and taps into that.
Brazil is the stage for the biggest Super Bowl broadcasting event outside of the United States: the NFL In Brasa.
Created and planned by Effect Sport, this event has gathered over 10 thousand fans to celebrate and to spend 3 days living and breathing football.
Embracing the spirit of football, we’ve created custom social media content that speaks to the Brazilian public. The posts have a unique identity and strategy to generate engagement and draw in new fans.
The social medias had a growth of 1000% in the fanbase since 2014, more growth in NFL audience, and it was the first international NFL account to reach 1.5 million followers on TikTok.
Exponential growth
We were responsible for the negotiation of the NFL’s first commercial partnership in Brazil, with XP, developing the strategic planning of the activations in our channels during the ‘23/’24 season, which will feature an even larger edition of the NFL In Brasa, the biggest Super Bowl broadcasting event outside of the United States.
The newest Olympic sport, Flag Football, had its first NFL championship in Brazil in the mixed under-12 category, organized by Effect Sport alongside the CBFA. This first-of-its-kind event gathered boys and girls from different regions of the country, and the winning team got to travel to Orlando and represent Brazil in the international championship that happens during the PRO BOWL.
The newest Olympic sport, Flag Football, had its first NFL championship in Brazil in the mixed under-12 category, organized by Effect Sport alongside the CBFA. This first-of-its-kind event gathered boys and girls from different regions of the country, and the winning team got to travel to Orlando and represent Brazil in the international championship that happens during the PRO BOWL.
We created activations that allow for the Brazilian fans to be close to the biggest names in the NFL, while they celebrate our culture. We did the entire content planning, practice with Brazilian teams and guest athletes, meetings with fans, branded content and immersion in Brazilian culture.
We created activations that allow for the Brazilian fans to be close to the biggest names in the NFL, while they celebrate our culture. We did the entire content planning, practice with Brazilian teams and guest athletes, meetings with fans, branded content and immersion in Brazilian culture.
We made history by putting the first official NFL brand spot in Brazil on air. Our passion for pioneering is still alive today. Affiliated with ESPN, RedeTV and digital media, we believe in the power of creativity and boldness.
