From social media to stadiums, winning over more and more fans.
The Miami Dolphins, one of the most internationally well-known teams of the National Football League, has picked Brazil in the NFL’s Global Marketing Program.
Effect Sport, included since the bidding phase, works together with the Miami Dolphins to commercially explore the market in Brazil in order to share the emotions of the sport with Brazilian fans.
The project includes:
I Face-to-face and digital marketing I Fan events
I Collabs with others sports I Entertainment Properties in Brazil
I Product Sales I Broadcasting rights
I Sponsorship
AT THE FEET OF CHRIST THE REDEEMER
We have planned and created an NFL Draft advertisement in a format never seen before. Partnering with Flamengo, we chose the soccer player Filipe Luis to reveal the fourth-round pick of the team directly from one of the world’s seven wonders.
AT THE FEET OF CHRIST THE REDEEMER
We have planned and created an NFL Draft advertisement in a format never seen before. Partnering with Flamengo, we chose the soccer player Filipe Luis to reveal the fourth-round pick of the team directly from one of the world’s seven wonders.
Watch Parties IN Brazil
The Miami Dolphins has held two Watch Parties in Brazil, both planned and carried out by Effect Sport. The first party took place in December 2023, during the broadcast of the Black Friday game against the New York Jets; the second Watch Party happened in January 2024, featuring the match against the Kansas City Chiefs. Motirô Bar, located in Itaim Bibi, in São Paulo, was the place chosen to hold the parties. Fans watched the games and were entitled to interactive totems, play stations, activities, official stores and lots of promotional gifts.
interativo, estação de jogos, atividades, lojas oficiais e muitos brindes.
