The International Basketball Federation takes to the main cities of the world the 3×3 annual event, the FIBA 3X3 World Tour. The Rio de Janeiro event, promoted by Effect Sport, is broadcast by four major Brazilian TV channels: FOX Sports, ESPN Brasil, SporTV and Esporte Interativo. The event consists of several different activities such as slam dunk contests, basketball clinics and the best South American athletes in the sport competing for the FIBA 3X3 trophy.

The Rio de Janeiro event takes place at Aterro do Flamengo. Besides all the activities, the event offers the champions up to U$ 10.000 in prizes and the opportunity to represent their country in the final event that takes place annually in Tokyo, Japan.