The official launching of the yellow jersey used by the Brazilian National Soccer Team at the 2014 Brazil World Cup was an event that the Brazilian people will never forget. The sports festival consisted of soccer tournaments, skateboard exhibitions, street running and a mega concert to conclude the event in style.
The sports festival idealized and sponsored by Nike gathered 300 players, 120 skateboarders, 12 thousand runners and thousands of spectators. The rapper Marcelo D2 and singer Thiaguinho also participated of the soccer tournament.
The one day event took place at Aterro do Flamengo. Effect Sport was responsible for the production, management and execution of all the activities involving skateboard and soccer.