Gatorade became the first client of the agency in 2008 with focus on planning, execution and management of sponsored campaigns in Rio de Janeiro.

Effect Sport is behind the strong presence of the brand in major soccer, running, basketball and volleyball events in the city of Rio. Besides the events, the agency is also responsible for several actions involving running groups, gyms and sports schools. Gatorade has been present in Rio’s sporting events through sponsorships, incentives and by launching innovative products.